According to a Recent Experian Survey of Marketing Organizations,what Percentage

question 7

Multiple Choice

According to a recent Experian survey of marketing organizations,what percentage of organizations rely on 'gut feelings' or 'educated guesses' to make business decisions based on digital data?

• A)10%
• B)20%
• C)40%
• D)50%
• E)80%

---

Definitions:

Cost of Equity

The return a company theoretically pays to its equity investors, i.e., shareholders, to compensate for the risk they undertake by investing their capital.

Annual Dividend

The total dividend payment a company makes to its shareholders in a single year.

Dividends

Payments made by a corporation to its shareholder members, distributing a portion of the company's earnings.

Cost of Equity

The return a company requires to decide if an investment meets capital return requirements and can be seen as the opportunity cost of investing capital elsewhere.