Consumer Expectations of Brands Continues to Grow,as Does the Need

question 5

Multiple Choice

Consumer expectations of brands continues to grow,as does the need for brands to create an experience for those consumers that is omni-channel.Why is this important? Choose the response below that most accurately defines why this is important:

• A)Consumer trust in institutions is at an all-time low
• B)Consumers have fewer touch points with brands than ever before
• C)Consumers have decreasing requirements of companies
• D)Consumers who have bad experiences with companies are likely to purchase from a competitor company

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Definitions:

Identity

The fact of being who or what a person or thing is; a distinct personality of an individual regarded as a persisting entity.

Role Confusion

Occurs when individuals are unsure about their place or role in society, often experienced during adolescence as part of identity development.

Basic Trust

A sense of trust and security fundamentally formed during infancy, as outlined in Erik Erikson's stages of psychosocial development.

Autonomy

The capacity to make an informed, uncoerced decision; often associated with independence and self-governance.