Examlex
An acid is an ionic compound that releases hydroxyl ions.
Infomercial
A television program that combines information and advertisement to promote a product or service in an informative manner.
Endorsing
The act of giving one's public approval or support to someone or something.
Elaboration Likelihood Model
A theory explaining how people might change their attitudes in two ways, either through deep, thoughtful consideration of arguments (central route) or through superficial cues (peripheral route).
Central Route
In persuasion theory, the central route to persuasion involves deeply processing the content of the message, focusing on the argument's quality and logic.
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