Hatch and Schultz (2001)argue That Expressive Organizations Align Three Major

question 48

Multiple Choice

Hatch and Schultz (2001) argue that expressive organizations align three major organizational features: vision (strategy) ,culture (employees) ,and image (brand) by analysing the three possible gaps between them.One gap is the image-culture gap which refers to ______.

• A)Management develop a vision not shared by employees,and which alienates or separates employees from the strategy of the organization.
• B)Employees behave in ways that are inconsistent with the organizations espoused image.
• C)There is conflict between the organizations vision and how the organization is being perceived in its own environment.
• D)The image of the organization is stronger than its culture and so people behave more consistent with the image than the culture.

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