Examlex
What is mass communications? How and why does it differ from other forms of communication?
Glocalization Strategy
A business strategy that involves adapting a global product or service to suit local tastes and cultures.
Global Sales
Refers to the total sales of products or services worldwide, encompassing various geographic regions and international markets.
Franchising Agreement
A legal contract in which a well-established business grants another party the right to operate under its brand and sell its products or services.
Global Expansion
The process of a business extending its operations and influence to multiple countries beyond its home country.
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