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A manager listens to his boss telling him of a time he tried to implement change and failed because he did not involve his employees.The manager thinks to himself 'when I implement change I'm going to involve my employees in the decision!' This scenario is an example of Fulop and Rifkin's (1999) concept of ______.
Customer
An individual or organization that purchases goods or services from a business, forming the basis for the business's revenue and market purpose.
Retailer
A business or person that sells goods to consumers for their personal or household use.
Brick and Mortar
Physical stores or establishments that are physically present in a building or location, as opposed to online or virtual.
Online Sales
The act of selling goods or services over the Internet.
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