Which of the Following Items Would Be Considered a Durable

question 279

Multiple Choice

Which of the following items would be considered a durable good?

• A) college education
• B) horseradish
• C) refrigerator
• D) Mohawk haircut

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Definitions:

Prestige Pricing

A pricing strategy where prices are set higher than average, reflecting the exclusive nature or superior quality of a product, to attract status-conscious consumers.

Integrated Marketing Communications

A strategic approach that combines various marketing methods, such as advertising, public relations, and digital marketing, to provide a consistent message across all platforms.

Promotional Strategies

Plans designed to advertise, market, and sell products or services to increase consumer engagement and sales.

Competitive Advantage

The attributes or conditions that enable a company to outperform its competitors.