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Developing countries tend to place a higher value on environmental quality than developed countries.
Manufacturer Brands
Brands owned and managed by the manufacturer. Also known as national brands.
Private-label Brands
Brands owned by a retailer or supplier but not manufactured by them, often positioned as lower-cost alternatives to national brands.
House-labeled Wine
Wine that is branded by the retailer or restaurant selling it, rather than the producer.
Brand Extension
The strategy of using an established brand name on new products or services to leverage existing brand equity and expand market reach.
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