(Figure: Determining Surplus 6) Using the Graph, We Can Calculate

question 20

Multiple Choice

(Figure: Determining Surplus 6) Using the graph, we can calculate the maximum possible consumer surplus as:

• A) $10,000.
• B) $20,000.
• C) $40,000.
• D) $80,000.

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Definitions:

Frequency and Reach

Metrics used in advertising to measure how often (frequency) and the extent of the audience exposed (reach) to a message.

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