(Figure: Interpreting a Market Graph) The graph represents: 
Definitions:
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or emotional responses rather than the merit of the persuasive message itself.
Central Route Persuasion
A technique of convincing that requires thorough examination of a message's substance, focusing on rational arguments and proof.
Cognitive Dissonance
The psychological unease felt by someone who simultaneously maintains two or more conflicting beliefs, values, or concepts.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues to convince people, rather than factual information or logical arguments.
Q61: According to the Organisation for Economic Co-operation
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Q297: Consumer surplus is defined as the gap