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(Figure: Interpreting Market Shifts) The graph shows how supply and demand increased between the years 2011 and 2012. The final effect is that:
On-the-Go Women
Refers to products or services specifically designed or marketed to meet the needs of women with busy lifestyles.
Strategic Marketing Process
The approach taken by an organization to align marketing strategies with its overall goals, involving planning, execution, and evaluation.
Deviations
Variations or departures from the standard or norm, which can indicate abnormalities, errors, or unique cases in data and behaviors.
Evaluation Phase
Part of the consumer decision-making process where options are assessed before making a purchase decision.
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