A Change in Preferences Causes a Movement Along the Demand

question 277

True/False

A change in preferences causes a movement along the demand curve.

Identify the factors that influence customer profitability, including networking and learning potential.

Grasp the importance of customer relationship management and the role of customer portfolios.

Realize the significance of word-of-mouth in acquiring new customer relationships.

Understand how net promoter scores indicate customer satisfaction and its impact on profitability.

---

Definitions:

Motivation

Refers to the processes that initiate, guide, and maintain goal-oriented behaviors.

Expectation

The belief or anticipation that something will happen or be the case in the future.

Autokinetic Illusion

A visual perception where a stationary point of light appears to move in a dark room due to small involuntary eye movements.

Stroboscopic Movement

An optical illusion wherein continuous motion is perceived from a series of rapidly displayed static images, as seen in movies or animations.