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Which Statement Is Correct

question 75

Multiple Choice

Which statement is correct?

Comprehend the significance of identifying a target audience in creating effective advertising messages.
Understand the concept of a unique selling proposition (USP) and its importance in differentiating products/services in advertising.
Recognize the role of emotional and informational appeals in influencing consumer behavior.
Learn about public service announcements and their role in advertising for public welfare.

Definitions:

Personality

The assortment of attributes that establish an individual's unique character.

Humanistic Theorists

Psychologists who emphasize the importance of personal growth and self-actualization in understanding human behavior.

Vague Concepts

Ideas or notions that are not clearly defined or are lacking in precision and distinctness.

Scientific Methods

A systematic approach for conducting research, which involves observation, hypothesis formation, experimentation, and conclusion to establish empirical findings.

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