Examlex
The idea that wants are virtually unlimited but the resources to meet those wants are limited is called
Price
The amount of money required to purchase a good or service.
Marketing Mix
The mix of elements a company can manipulate to encourage consumer buying of its goods, usually comprised of product, price, place, and promotion.
Marketing Exchanges
Transactions in which values are exchanged between a buyer and a seller, typically involving products, services, and/or information.
B2B
Business-to-Business, a type of commercial transaction between businesses, such as one involving a manufacturer and wholesaler or a wholesaler and retailer.
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