Experts Are Increasingly Sounding a Warning About Mounting Credit Card

question 63

Multiple Choice

Experts are increasingly sounding a warning about mounting credit card debt. Given that, which of the following would be an unwise strategy for a credit card company?

• A) Making sure the company's credit card rules are clear and easy-to-understand
• B) Charging the same interest rate as other credit card companies
• C) Ensuring that fees for exceeding credit limits are no higher than necessary
• D) Increasing the value of the promotional items that are used to attract new credit card customers
• E) Offering free debt counselling to credit card customers

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Definitions:

Marginal Cost

The growth in complete costs incurred by manufacturing an additional unit of a product or service.

Customer Satisfaction

The measure of how products or services meet or exceed customer expectations.

Product Quality

The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.

Repeat Customers

Individuals who make purchases or avail services from the same business or seller on multiple occasions, indicating loyalty or satisfaction.