Promotion Seeks to Accomplish All the Following with Potential Customers

question 277

Multiple Choice

Promotion seeks to accomplish all the following with potential customers except

• A)persuade them to purchase products.
• B)persuade them to dislike all other competitors' products.
• C)make them aware of products.
• D)make them knowledgeable about products.
• E)persuade them to like products.

---

Definitions:

Feedforward Control

A management technique that focuses on regulating future actions based on projections and forecasts to prevent problems before they occur.

Concurrent Control

A management strategy that involves monitoring and adjusting ongoing activities and processes to ensure they align with goals and standards, aiming to fix problems as they occur.

Feedback Control

A process management technique where outputs are monitored and adjustments are made to maintain desired performance.

Total Quality Management (TQM)

A management strategy aimed at embedding awareness of quality in all organizational processes, seeking continuous improvement.