The Owner of Fiama Electric Overheard the Manager of a Competing

question 149

Multiple Choice

The owner of Fiama Electric overheard the manager of a competing firm discussing his new exclusive distribution strategy.You explain to him that this strategy requires

• A)distributing the product through as many warehouses and retailers as possible,thereby excluding no one.
• B)distributing using a limited number of outlets for a product.
• C)only one trucking firm being given the exclusive transportation contract to deliver the products.
• D)a firm selecting only those wholesalers and retailers who will give exclusive attention to their product.
• E)the manufacturer granting the right to distribute and sell the product to only one wholesaler or retailer in an area.

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Definitions:

Communication Medium

The channel or method used to convey messages from sender to receiver, which can include verbal, non-verbal, written, or digital forms.

Media Richness

Describes the ability of a communication medium to effectively convey information and convey meaning through immediate feedback, multiple cues, and personalization.

Ambiguity

Refers to the quality of being open to more than one interpretation; lack of definiteness or certainty.

Communication Medium

The channel or method through which information is transmitted from sender to receiver, such as text, speech, video, or digital platforms.