Which of the Following Is a Type of Sales Promotion

question 1

Multiple Choice

Which of the following is a type of sales promotion?

• A) Publicity
• B) Contests and sweepstakes
• C) Advertising
• D) Personal selling
• E) Public relations

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Definitions:

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, not based on costs.

Intermediate Product

This term describes a product that has undergone some processing but is not yet a final product. It requires further manufacturing before reaching the end consumer.

Processed Further

Refers to additional operations or enhancements performed on a product after the initial manufacturing or production stage.

Differential Cost

Represents the difference in total cost that will arise from choosing one option over another in business decisions, often used in the evaluation of alternative projects or decisions.