Coupons, Point-Of-Purchase Displays, Free Samples, and Trade Shows Are Examples

question 127

Multiple Choice

Coupons, point-of-purchase displays, free samples, and trade shows are examples of

• A) advertising.
• B) sales promotions.
• C) publicity.
• D) personal selling.
• E) pricing.

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Definitions:

Operating Activities

Activities that relate directly to the primary operations of the company, such as manufacturing, distributing, marketing, and selling a product or service.

Cash Receipts

All money (cash, checks, electronic transfers) received by a business, recorded in its accounting system, often associated with sales or other income.

Statement of Cash Flows

A financial statement that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.

Direct Method

A cash flow statement preparation approach that presents the specific cash flows associated with sources and uses of cash.