Which of the Following Best Characterizes the Difference Between the Roles

question 103

Multiple Choice

Which of the following best characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

• A) Advertising is, at its worst, very expensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns.
• B) Advertising, at its best, targets a specific audience about a product, whereas personal selling, at its best, is always dependent on the clients that a seller has.
• C) Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals.
• D) Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion.
• E) Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized.

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Definitions:

Shareholder

An individual or entity that owns shares in a corporation, thereby holding a portion of the company's stock and potentially benefiting from its profits in the form of dividends.

Preemptive Right

A shareholder’s option to purchase new issuances of shares in proportion to the shareholder’s current ownership of the corporation.

Model Business Corporation Act

A set of model laws prepared to assist states in drafting legislation to regulate the formation and operation of corporations.

Articles of Incorporation

The primary document required to register a corporation with a state, detailing the fundamental aspects of the company, such as its name, purpose, and structure.