Examlex
List two strategies for pricing new products.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, evaluating the arguments and evidence in support of a particular stance.
Cognitive Dissonance
The state of having inconsistent thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude change.
Fundamental Attribution Error
The tendency for people to over-emphasize dispositional or personality-based explanations for behaviors observed in others while under-emphasizing situational explanations.
Central Persuasion
A method of influencing that relies on direct, logical, and thought-provoking messages aiming at the central route of the cognitive process.
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