Explain the Distribution Mix and the Role of Intermediaries in the Distribution

question 387

Essay

Explain the distribution mix and the role of intermediaries in the distribution mix.

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Definitions:

Augmented Reality

An enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user's view of the real-world, enhancing one's current perception of reality.

Word-of-mouth Marketing

The act of consumers sharing information about products or services with others in their social networks, often considered a powerful form of marketing.

Social Media Presence

Refers to the visibility and engagement that an individual or organization maintains on social media platforms.

Blogging

The act of writing posts for a blog, which is a regularly updated website or web page.