Which Element of the Marketing Mix Is Illustrated by Using

question 229

Multiple Choice

Which element of the marketing mix is illustrated by using premiums and coupons to encourage consumers to buy more of a product?

• A)Price
• B)Promotion
• C)Production
• D)Place
• E)Productivity improvements

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Definitions:

Human Nature

The general psychological characteristics, feelings, and behavioral traits of humankind, regarded as shared by all humans.

Deterministic

A philosophical theory that all events, including moral choices, are determined by previously existing causes.

Canadian Psychological Association

A professional organization that represents psychologists in Canada, promoting excellence and innovation in psychological research, education, and practice.

Advancement of Psychology

The progression and evolution of psychological theories, practices, and understanding over time.