Which Segmentation Approach Considers Consumer Characteristics Such as Their Attitudes,interests,and

question 114

Multiple Choice

Which segmentation approach considers consumer characteristics such as their attitudes,interests,and opinions?

• A)Consumographic
• B)Geographic
• C)Psychographic
• D)Behavioural
• E)Demographic

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Definitions:

Major Forms

Principal or most significant types, categories, or variants of a particular subject or entity.

Matrilineal

A societal system in which lineage, inheritance, and social affiliation are traced through the mother's line.

Patrilineal

Relating to a societal system where lineage, inheritance, and social identity are primarily traced through the father's line.

Network of Relatives

The complex system of relationships among members of an extended family, including immediate family, cousins, in-laws, and other kin.