The Chevrolet Spark Is Promoted to Consumers Based on Fuel-Efficiency

question 303

Multiple Choice

The Chevrolet Spark is promoted to consumers based on fuel-efficiency and economy,while a Porsche is promoted based on high performance.This is an example of

• A)relationship marketing.
• B)product positioning.
• C)product differentiation.
• D)mass customization.
• E)psychographic segmentation.

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Definitions:

Immediate Family

A person's closest relatives, usually consisting of parents, siblings, and children.

Phallic

Relating to or resembling a phallus or penis, often used in the context of psychological and symbolic interpretations of shapes and objects.

Freudian Stage

A phase in Sigmund Freud's theory of psychosexual development, where each stage is associated with a particular conflict that must be resolved for healthy psychological development.

Older Sister

A female sibling who is born before another child in the same family.