What Are Characteristics of Populations That May Be Considered in Developing

question 318

Multiple Choice

What are characteristics of populations that may be considered in developing a segmentation strategy called?

• A)Psychographic variables
• B)Demographic variables
• C)Behaviour variables
• D)Purchaser variables
• E)Income variables

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Definitions:

Bone Meal

A nutrient-rich organic fertilizer made from ground animal bones, used in gardening and agriculture.

Bulk Packaging

Packaging method where large quantities of a product are packed together in one container, typically used for transport or wholesale.

Grinding Costs

Costs incurred in the process of grinding materials; typically associated with manufacturing processes that require fine material breakdown.

Investment Center

A subunit of the firm that has decision rights over the amount of capital to be invested, the prices of its products, and the manufacturing process and is usually composed of several profit centers.