ComicalYou Is a New Social Media Service in Which Participants

question 37

Multiple Choice

ComicalYou is a new social media service in which participants create avatars to represent themselves,describe their lives,and interact with one another.All the postings are graphical,presenting the messages in the form of comic panels and strips.The service's software easily converts ideas into whimsical images.The site's creators,Ginny and RJ,believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal.They,along with a team of six employees,have completed the software,tested it on two dozen of their closest friends,and are eager to open their site to users.As ComicalYou reaches the introduction stage of the product life cycle,what marketing strategy is most appropriate?

• A)Lower price slightly to increase sales.
• B)Focus on making customers aware of the product and its benefits.
• C)Cut prices in response to increased competition.
• D)Increase advertising in response to greater competition.
• E)Develop product adaptations to extend the product's life.

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Definitions:

Outcome Simulations

The process of mentally visualizing the outcomes of specific actions or behaviors.

Universal Grammar

A theory in linguistics that suggests that the ability to acquire language is innate, and that all human languages share a common underlying structure.

Noam Chomsky

An American linguist, philosopher, and cognitive scientist known for revolutionizing the study of linguistics with his theory of generative grammar.

Neural Network

A computational model designed to simulate the way human brains analyze and process information, consisting of interconnected nodes or neurons.