Starbucks's Card Rewards Attracts Return Customers with Free Coffee Refills

question 130

Multiple Choice

Starbucks's Card Rewards attracts return customers with free coffee refills and other extras. This is an example of

• A) industrial marketing.
• B) relationship marketing.
• C) consumer marketing.
• D) marketing research.
• E) international marketing.

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Definitions:

Correlational Research

A method of research that examines the relationship between two or more variables to determine if a change in one is associated with a change in the other(s).

Cause-and-Effect Relationship

A connection between two events where one is the result of the other or others.

Survey Method

A research technique in which data is collected from a predetermined group of individuals through their responses to questions.

Questionnaires

A set of written questions used for collecting information that is self-reported by the respondent.