Which Element of the Marketing Mix Is Illustrated by Using

question 229

Multiple Choice

Which element of the marketing mix is illustrated by using premiums and coupons to encourage consumers to buy more of a product?

• A)Price
• B)Promotion
• C)Production
• D)Place
• E)Productivity improvements

---

Definitions:

Fallopian Tubes

A pair of tubes along which eggs travel from the ovaries to the uterus, and the site where fertilization usually occurs.

Seminal Vesicles

A pair of convoluted tubes that lie behind the bladder. These tubes secrete a fluid that provides nutrition for the sperm.

Bulbourethral Glands

Small glands located near the male urethra that produce a pre-ejaculate fluid to lubricate the urethra and neutralize acidity before semen passes during ejaculation.

Prostaglandins

A group of lipid compounds that have diverse hormone-like effects in animals, including regulating inflammation, pain, and fever.