Which Segmentation Approach Considers Consumer Characteristics Such as Their Attitudes,interests,and

question 114

Multiple Choice

Which segmentation approach considers consumer characteristics such as their attitudes,interests,and opinions?

• A)Consumographic
• B)Geographic
• C)Psychographic
• D)Behavioural
• E)Demographic

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Definitions:

Social Support System

A network of family, friends, and peers that offer emotional, informational, and practical assistance to individuals.

Stressors

Events that cause a stress reaction.

Separation

The process or state of being apart from someone or something; in psychology, it can refer to emotional detachment or physical distance between individuals.

Majority Culture

The dominant cultural practices, beliefs, and values of the larger or ruling group in a given society.