The Study of What Buyers Need and How Best to Meet

question 113

Multiple Choice

The study of what buyers need and how best to meet those needs is known as

• A) marketing.
• B) market research.
• C) psychographics.
• D) market segmentation.
• E) market stimulation.

---

Definitions:

Maladaptive Assumptions

Inaccurate or misguided beliefs that can contribute to psychological distress and unhealthy behaviors.

Overactive Id Impulses

An excessive dominance of the id's basic instincts and drives, particularly those related to pleasure and immediate gratification, in one's psyche.

Humanistic Theorist

A psychologist or scholar who emphasizes individual potential, self-actualization, and the importance of personal growth and experience.

Cognitive-Behavioral Theorist

A psychologist specializing in a therapy that explores the interconnection between thoughts, feelings, and behaviors to address and modify dysfunctional patterns.