Which of the Following Is Correct with Regard to Rational

question 133

Multiple Choice

Which of the following is correct with regard to rational and emotional purchase motives?

• A) Emotional purchase motives generally lead to post-purchase unhappiness.
• B) Rational motives are normally used for industrial goods purchases, while emotional motives are normally used for consumer goods purchases.
• C) Research shows that rational motives are more commonly used by men, while emotional motives are more commonly used by women.
• D) Emotional motives are used when purchasing services, while rational motives are used when purchasing goods.
• E) None of these is correct.

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Definitions:

Decision Schemes

Structured approaches or strategies used in the process of making choices or solving problems.

Realistic Conflict Theory

A social psychological model that suggests intergroup conflicts and hostility arise from competition over limited resources.

Cohesiveness

The quality of forming a united whole, often used to describe the degree of camaraderie and solidarity within a group.

Groupthink

A phenomenon where the desire for harmony or conformity in a group results in an irrational or dysfunctional decision-making outcome.