Which of the Following Is the Best Example of a B2B

question 219

Multiple Choice

Which of the following is the best example of a B2B market transaction?

• A) A college student buys dorm furniture from an on-campus store.
• B) A group of teenage girls buy new clothes for the upcoming school year.
• C) A high school coach borrows sports equipment from a neighbouring school.
• D) A dentist provides free toothbrushes to patients.
• E) A chain of ice cream parlours regularly purchases napkins from the same supplier.

---

Definitions:

Distribution Intensity

indicates the level of market coverage aimed for a product, ranging from intensive, selective, to exclusive distribution strategies.

Exclusive

Items or services that are only available to a specific group, location, or timeframe, often implying high quality or unique status.

Organic Food Products

Organic food products are those made from ingredients that were grown without the use of synthetic pesticides, genetically modified organisms, or petroleum-based fertilizers.

Omnichannel Marketing

A strategic, multichannel approach that aims to provide a seamless and integrated customer experience, no matter how or where a customer reaches out.