What Is the Study of What Customers Need and Want

question 217

Multiple Choice

What is the study of what customers need and want and how best to meet those needs and wants called?

• A)Consumer behaviour
• B)Customer analysis
• C)Marketing research
• D)Shopper observation
• E)Buyer attitude studies

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Definitions:

Ethical Leadership

describes leading by demonstrating ethical behavior, influencing others to behave ethically through actions and decisions.

Zero-Tolerance Policy

A policy that enforces strict punishment for infractions of a stated rule, with the intention of eliminating undesirable behaviors.

Ethical Intensity

The degree of importance or impact that an ethical issue has, based on its potential outcomes and the number of people affected.

Social Security Benefits

Government provided financial benefits given to individuals due to retirement, disability, or death, for the purpose of income support.