What Is the Added Value a Name Provides to a Product

question 210

Multiple Choice

What is the added value a name provides to a product beyond its basic functional benefits called?

• A)Logo equity
• B)Reputation equity
• C)Brand equity
• D)Label equity
• E)Trademark equity

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Definitions:

Expected NPV

The anticipated net present value of a project or investment, calculated using estimated inflows and outflows to assess its profitability and risk.

Cost Of Capital

The rate of return a company must offer investors to entice investment in the company, reflecting the risk of investing in the firm.

Capital Asset Pricing Model

A framework detailing how expected returns on assets, especially stocks, correlate with systematic risk.

Accounting Beta

A measure of the sensitivity of a firm's earnings before interest and taxes to changes in the market as a whole.