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ComicalYou Is a New Social Media Service in Which Participants

question 67

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ComicalYou is a new social media service in which participants create avatars to represent themselves,describe their lives,and interact with one another.All the postings are graphical,presenting the messages in the form of comic panels and strips.The service's software easily converts ideas into whimsical images.The site's creators,Ginny and RJ,believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal.They,along with a team of six employees,have completed the software,tested it on two dozen of their closest friends,and are eager to open their site to users.Ginny and RJ are correct: ComicalYou becomes a hit with young people,even with a $5 per month subscription fee.Within two years,it becomes the number one online destination for people in their teens and twenties,and usage soars.An online social network introduces a comics creation tool to compete with ComicalYou for 10 cents per message.What marketing strategy is most appropriate for this stage of the product life cycle?

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Definitions:

Fraud Detection

The process of identifying and preventing deceitful practices or dishonesty, especially in financial contexts.

Insufficient Funds

A situation where an account does not have enough money available to cover a transaction.

Overdraft

A situation where an individual withdraws more money from a bank account than what is available, resulting in a negative balance.

Dishonor

The refusal or inability to pay a financial obligation or honor a contractual agreement.

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