List the Five Common Methods of Segmenting Consumer Markets

question 55

Essay

List the five common methods of segmenting consumer markets.

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Definitions:

Buzz Marketing

A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.

Integrated Marketing Communications Campaign

A strategic approach that combines various promotional tools and communication strategies to deliver a consistent message about a brand to a targeted audience.

Consistent Message

The practice of ensuring that all communication and promotional activities deliver the same core message about a brand or product to maintain brand identity and consumer trust.

Personal Selling

A direct sales approach where salespeople use face-to-face interaction to persuade customers to purchase a product or service.