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What Is a Target Market? Briefly Explain How a Well-Defined

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Essay

What is a target market? Briefly explain how a well-defined target market is important to a company.


Definitions:

Offeror

The person or entity who makes a proposal or offer in a contract negotiation.

Offeree

The party to whom an offer is made in a contract situation.

Express Contracts

Agreements formed by explicit written or spoken language, precisely stating the terms and conditions of the contract.

Assignment

The movement of responsibilities, assets, or rights from one party to a different one.

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