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Product Director: We Need to Pick the Best Manager for the Prensabi

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Product Director: We need to pick the best manager for the Prensabi software project.The project involves the latest technology and is very complicated.For example,this project uses a technology called Stage,which is a motion-capture technique that does not require actors to wear specialized gear to record their movements.Since this is a technical project that requires strong technical skills,we should pick the manager with the strongest technical skills. Executive: The manager needs some familiarity with the technology,but he or she won't be writing the software code.The bigger challenge here is to analyze the goals of the project and make sure that it is being developed according to a strong overall vision.That's why we should insist that the manager have outstanding conceptual skills.
The product director and the executive most likely disagree about which of the following questions?


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Hybrid Automobiles

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Green Consumers

Individuals who prefer to buy products and services that are environmentally friendly and produced in a sustainable manner.

Immediate Marketing Environment

The external factors including suppliers, distributors, customers, and competitors that directly affect a company's marketing activities.

Cultural Values

The core principles and ideals upon which an entire community exists and functions, influencing beliefs, behaviors, and norms within that society.

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