Derrido Is an American Firm That Has Produced Several Successful

question 104

Multiple Choice

Derrido is an American firm that has produced several successful animated TV series in the United States.It is considering contracting with one or more international companies to market its products overseas. Another marketing executive points out that a contractual agreement will allow Derrido to blend in with the local market and goes on to argue that this will be advantageous to the company.Which of the following,if true,would strengthen this argument?

• A)Consumers in many countries have limited resources with which they can purchase entertainment.
• B)Consumers in many countries are concerned with what they perceive as American cultural imperialism.
• C)Contractual agreements usually require the foreign partner to display the originating firm's brand as prominently as possible.
• D)Contractual agreements initiated by an American company often make for contentious relationships with the foreign partner.
• E)Foreign consumers briefly resist cultural imperialism but then quickly embrace American cultural products.

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