Why Would Two Companies, Both Earning Large Profits and Expanding

question 233

Essay

Why would two companies, both earning large profits and expanding into Japan, form a strategic alliance?

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Definitions:

Equity Theory

A theory in social psychology that asserts individuals assess their job satisfaction based on the fairness of their work rewards relative to others.

Inputs

Resources, information, or stimuli that are used to produce a process or influence an outcome in a system or project.

Outcomes

The results or consequences of actions taken by individuals or organizations.

Interactional Unfairness

The perception that interpersonal treatment or communication within an organization or social context is unjust or biased.