With Regard to the Process of Screening Possible Ideas for a New

question 107

Multiple Choice

With regard to the process of screening possible ideas for a new idea, which of the following is correct?

• A) Determining whether or not the new idea adds value for customers is not essential at this early stage of the process.
• B) It is not possible to determine at this early stage whether a new idea will actually give a company a sustained competitive advantage.
• C) It is important to determine if sales will lead to profits.
• D) If the idea is not expected to result in making a profit for a number of years, exit costs are low.
• E) All of these are correct.

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Definitions:

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