Bernard Has Decided to Evaluate a Decision He Made Based

question 96

Multiple Choice

Bernard has decided to evaluate a decision he made based on the ethical norm of utility.What question should he ask?

• A)Does the decision optimize the satisfaction of all constituencies?
• B)Is the decision consistent with what we regard as fair?
• C)Does the decision respect the rights of the individuals involved?
• D)Is the decision consistent with people's responsibilities to each other?
• E)How much will the decision cost if it is wrong?

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Definitions:

Market Orientation

A business approach that prioritizes identifying and meeting the needs and desires of consumers through product innovation, promotion, and distribution.

Product Innovation

The creation or significant improvement of goods or services that deliver new value to the customer, potentially changing the market or the consumer's interaction with the market.

Prospective Buyers

Individuals or organizations considered likely to purchase a product or service based on certain demographics, interests, or behaviors.

Sales Era

A period in business history when the primary marketing strategy was aggressive sales techniques, focusing on the needs of the seller rather than the buyer.