Social Media Tools Serve Many Purposes in Marketing Communications

question 135

Multiple Choice

Social media tools serve many purposes in marketing communications.Some companies are using these tools to help in their ________ campaigns.They ask their customers to develop a new flavour,a new design,or a new slogan and to post them on various platforms for prizes and recognition.

• A)relationship marketing
• B)customer relationship management
• C)crowdsourcing
• D)vertical integration
• E)horizontal communications