Marquand Says: Information Technology Has Had Its Biggest Impact on Business

question 81

Multiple Choice

Marquand says: Information technology has had its biggest impact on business in communication and access to data.Businesses can collaborate with colleagues in different locations and with external partners with ease.Businesses also have access to a greater range of information at a greater speed than ever before.And with this constantly updated information,businesses can plan quicker responses to real-time market conditions and increase efficiency. Stevenson responds: Information is important,but what's more important is how that information is used.And there is no more direct way that information technology has helped businesses than the ability to sell directly to consumers.Online selling has opened entirely new markets that allow businesses to make greater profits in an efficient manner.Many businesses,such as Amazon,have used online selling to disrupt industries.Without having to spend money on bricks-and-mortar storefronts,they can make billions in profits selling products at low prices.In addition,Amazon (along with Alibaba and many others) have opened efficient platforms allowing small and big businesses to sell around the world.
Which of the following,if true,would best support Stevenson's position?

• A)In general,the more that information technology is used by businesses,the better they perform.
• B)Businesses that exclusively sell online have been the fastest-growing.
• C)The most successful businesses are those that make use of information technology.
• D)Many more businesses sell their products over the Internet now than in the past.
• E)Easily packaged imperishable consumer goods are those that are best suited to being sold over the Internet.

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Definitions:

Points Of Difference

Those characteristics of a product that make it superior to competitive substitutes.

Discontinuous Innovation

A type of innovation that represents a significant breakthrough, creating entirely new markets or drastically changing existing ones.

LCD

Stands for Liquid Crystal Display, a type of flat-panel display technology commonly used in TVs, computer monitors, and mobile device screens.

High-Definition TV

A television system providing a higher resolution than standard-definition television (SDTV), offering viewers clearer and more detailed images.