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Why are customer preferences and tastes important to business?
Coding System
A set of rules or conventions for encoding information into a form that is useable by computers or for categorizing and organizing data.
Self-report Data
Information provided directly by individuals about themselves, typically through surveys or interviews.
True Attitudes
Genuine or actual feelings and beliefs about an object, person, situation, or issue, as opposed to expressed attitudes that may be influenced by social desirability or other factors.
Participant Responses
The answers or reactions given by individuals taking part in a study or survey.
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