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AB Distributors is a company that serves as a shipping intermediary for other companies. Its sales revenue has increased from the previous year. Jonathan, a sales manager at AB, says, "Since the company has increased its revenue, it is now more profitable." Which of the following points out a flaw in Jonathan's reasoning?
Average Actual Selling Price
The mean price at which goods or services have been sold, calculated over a specific period or volume of sales.
Spending Variance
The difference between how much a cost should have been, given the actual level of activity, and the actual amount of the cost. A favorable (unfavorable) spending variance occurs because the cost is lower (higher) than expected, given the actual level of activity for the period.
Static Planning Budget
A budget based on a fixed level of activity that does not change with actual levels of output, sales, or other activity measures.
Controlled Costs
Costs that can be influenced or managed by decisions made by managers or company officials.
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