Many Companies Start as Niche Operations in Order to Get

question 74

Multiple Choice

Many companies start as niche operations in order to get a foothold against larger competitors and then grow into broader competitors. Enterprise Rent-A-Car began by building a network of neighborhood offices rather than competing with Hertz and Avis in airport locations. Enterprise is now a large car rental company. Which of the following is best supported by the statements above?

• A) The best path to long-term growth is to avoid confrontation with larger competitors for as long as possible.
• B) It is generally better to confront one established competitor at a time rather than many at once.
• C) Even when competing in a niche, a company should act in every respect as if it is targeting every market segment.
• D) The car rental industry is the best example for niche companies to consider when evaluating how to grow into prominence.
• E) A company's initial goals do not place limits on its long-term success.

---

Definitions:

Difficulty of Tasks

Refers to the complexity and challenge level inherent in tasks or assignments, which can affect motivation, performance, and the strategies employed to achieve objectives.

Immediacy of Feedback

The concept of providing prompt responses to behaviors or performances, which helps in quickly correcting or reinforcing actions.

Interpersonal Skills

Abilities that enable an individual to interact well with others, including communication, empathy, and conflict resolution skills.

Problem-solving Skills

The ability to find solutions to difficult or complex issues through critical thinking and creativity.