Generating Newsworthy Events for the Media to Report on for Free

question 23

Multiple Choice

Generating newsworthy events for the media to report on for free in order to bolster public opinion in favor or against a public policy is known as

• A)mobilization of bias.
• B)earned media.
• C)astroturf campaigns.
• D)grassroots mobilization.

Analyze the process and strategies for managing public perceptions and behaviors.

Grasp the significance of ethical considerations in public relations research.

Understand the role of theory in guiding public relations practices.

Explain the importance of message framing and its effect on audience interpretation.

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Definitions:

Ethnographic

Relating to the systematic study of people and cultures from the perspective of the subject, through participant observation and other immersive techniques.

Participant

An individual actively involved in a process or activity, such as a market research study, workshop, or a collaborative project.

Laddering

A technique used in marketing research to uncover consumers’ values and motivations by exploring the reasons behind their product choices and preferences.

Depth Interviews

A qualitative research method involving detailed, one-on-one discussions to explore the respondent's personal perspective on a specific subject.