As Personal Involvement Regarding an Issue Increases

question 78

Multiple Choice

As personal involvement regarding an issue increases,

• A)the quality of the arguments becomes a more important determinant of persuasion.
• B)the credibility of the speaker becomes a more important determinant of persuasion.
• C)the attractiveness of the speaker becomes a more important determinant of persuasion.
• D)the likelihood of central route persuasion decreases.

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Definitions:

Lower-Income Groups

Demographic groups characterized by income levels that are below the median for a given area, often facing financial constraints.

Generational Cohort

A group of people born in the same period who share similar cultural experiences, attitudes, and values, influencing their consumer behavior.

Purchase Behaviors

The decision-making processes and acts of consumers in buying and using products.

Shared Stage

A phase or platform where multiple entities or individuals contribute to or engage in collective actions or performances.